Meet Sellma Kasumoviq
A beauty pioneer with a bold vision and global impact
Sellma Kasumoviq is one of the most respected makeup artists in the Balkans. Known for her refined aesthetic and creative vision, she turned her years of hands-on experience into a brand that reflects quality, style, and authenticity.
Her first product, a liquid lip matte, was launched in 2016 and initially created just for her clients. The unexpected demand quickly turned it into a cult favorite. Encouraged by the overwhelming response, she expanded her range and built a global brand loved by beauty enthusiasts everywhere.
Today, Sellma Beauty offers a full collection of products developed with care, crafted in the USA and Italy, and made to meet the highest standards of performance and safety.
Beauty That Serves a Purpose
Every product is created to serve a real need and deliver real results
At the heart of Sellma Beauty is intention. These products are not about chasing trends but about solving real beauty challenges. From lipstick shades that flatter all skin tones to brushes that give a professional finish, everything is designed to work beautifully and feel effortless.
Sellma’s personal touch is present in every decision, from color selection to formulation. Each item reflects her belief in beauty that is easy, confident, and empowering.
For a deeper look into her beauty philosophy and inspiration, follow her on social media.
Trusted Quality in Every Detail
Formulas you feel good about and results you can rely on
Sellma Beauty is committed to clean and conscious beauty. Every formula is cruelty-free and free from parabens, enriched with vitamins and minerals for a nourishing feel. All products are made in trusted labs in the United States and Italy using carefully selected ingredients.
Whether you are applying lipstick or setting your brows, you can trust that what you are using meets professional standards for performance and safety.
A Brand Built on Passion and Experience
Driven by real-world artistry and a commitment to empowering beauty
This brand began as a personal project and grew into a platform for creativity, quality, and innovation. Sellma’s hands-on work with thousands of clients helped shape a collection that meets the needs of everyday beauty routines while still feeling luxurious.
Her passion for excellence continues to drive the brand forward, creating a space where beauty is not just a product but a connection to confidence and creativity.